Bounty is Your Wingman
You can’t have football without wings.
And you can’t have wings without Bounty.
And you can’t have wings without Bounty.
The Wingtracker
To prove Bounty and wings belonged together, we held a contest to see who could eat the most wings and use the most Bounty. Every city was repped by players from each NFL team - calling on their fans to compete.
The Prize
We custom designed a trophy for the winner at SB LVIII in Vegas.
We custom designed a trophy for the winner at SB LVIII in Vegas.
The Booth
We designed a two-floor interactive experience at Radio Row where fans could see the harmonious relationship between wings & Bounty firsthand.