BOUNTY IS YOUR WINGMAN
You can’t have football without wings. And you can’t have wings without Bounty.
THE WINGTRACKER
To prove Bounty and wings belonged together, we held a wing eating contest where NFL players from each franchise called on their fans to compete.
THE PRIZE
We custom designed a trophy for the winner at SB LVIII in Vegas.



THE BOOTH
We designed a two-floor interactive experience at Radio Row where fans could see the harmonious relationship between wings & Bounty firsthand.







