Bounty Is Your Wingman
You can’t have football without wings.
And you can’t have wings without Bounty.
And you can’t have wings without Bounty.
The Wingtracker
Cities across the U.S. competed to see who could eat the most wings and use the most Bounty.
The Prize
We custom designed the trophy and gave it to the city who ate the most wings and purchased the most Bounty.
We custom designed the trophy and gave it to the city who ate the most wings and purchased the most Bounty.
The Booth
During Media Week in Vegas, we designed a two-floor booth where fans and celebs could see which cities ate the most wings.
The Wings
Cities across the U.S. competed to see who coul eat the most wings and use the most Bounty.
Cities across the U.S. competed to see who coul eat the most wings and use the most Bounty.
The Players
By year three of this campaign, we had used over 100 NFL players.
The Drip
The attention was all in the details. Each year, we partnered with influencers and fashion designers to create a custom fit for each player.
Bonus
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