BOUNTY IS YOUR WINGMAN

^{You can’t have football without wings. And you can’t have wings without Bounty.

Our idea formed a 3+ year campaign for Bounty Paper Towels.}

THE WINGTRACKER

^{To prove Bounty and wings belonged together in year 1, we held a wing eating contest where NFL players from each franchise called on their fans to compete.}

THE PRIZE

^{Every competition needs a trophy. Our prize became an iconic symbol for the campaign.}

THE SPACE: YEAR ONE

^{For Super Bowl LVIII at Radio Row, we built a two-floor interactive experience in Vegas where fans could see the harmonious relationship between wings & Bounty firsthand.}

THE SPACE: YEAR TWO

^{For Super Bowl LIX, we pushed our build even further. This time, we made the game more interactive and designed a secret locker room for our players.}

HOME // BOUNTY: WING-MAN // PUFFS // DRAFTKINGS // SOCIAL DESIGN STUDIO // BOUNTY: MONSTER SPILL // CHARMIN: VIPEE FESTIVALS // BOUNTY: QUICKER PICKER UPPER // GOOGLE // T-MOBILE // VALSPAR PAINT // CHARMIN: BONUS