BOUNTY IS YOUR WINGMAN


You can’t have football without wings. And you can’t have wings without Bounty.





THE WINGTRACKER


To prove Bounty and wings belonged together, we held a wing eating contest where NFL players from each franchise called on their fans to compete.




THE PRIZE


We custom designed a trophy for the winner at SB LVIII in Vegas.





THE BOOTH


We designed a two-floor interactive experience at Radio Row where fans could see the harmonious relationship between wings & Bounty firsthand.