Bounty is Your Wingman

You can’t have football without wings.
And you can’t have wings without Bounty.





The Wingtracker

To prove Bounty and wings belonged together, we held a contest to see who could eat the most wings and use the most Bounty. Every city was repped by players from each NFL team - calling on their fans to compete.




The Prize

We custom designed a trophy for the winner at SB LVIII in Vegas.





The Booth

We designed a two-floor interactive experience at Radio Row where fans could see the harmonious relationship between wings & Bounty firsthand.