DRAFTKINGS X SOCIAL DESIGN STUDIO
The Social Design Studio was launched with the intention of elevating DraftKing’s social feeds beyond usual highlight reels. I
built out the program and created an editorial calendar rooted in key moments from sports, pop culture, and
broader cultural events. By infusing each series with visual storytelling and edge, we challenged the norms
of traditional sports content and pushed the boundaries of what is usually seen in feed.
OPENING DAY
WOMEN’S HISTORY MONTH
Women’s achievements in sports are often overlooked. To push for equality, it’s important to recognize the female athletes, coaches, referees, and others who’ve made a lasting impact both on and off the field. Through a four-part series, we pushed to show the stories of diverse and inspiring women and their fight for equal rights regarding gender, race, LGBTQ+, and disability.
TOP FANTASY PERFORMERS
WNBA 25TH ANNIVERSARY
NFL CHAMPIONSHIP ROUND
FATHER’S DAY
TOKYO OLYMPICS
